About Us

At a Glance

We understand what it means to be a startup. Small and medium businesses are the lifeblood of our economy. And your phone is the lifeblood of your business. Businesses need reliable, quality phone service at a reasonable cost. We saw a marketplace riddled with confusing pricing, fine print, surprise bills, forced contracts and add-ons, and poor customer service. We’re here to offer you something better, for less.

Our parent company, magicJack Vocaltec, pioneered Voice over Internet Protocol (VoIP), having sold over 10 million magicJacks since product launch. magicJack owns one of the largest US wireline-based telecom companies. We also own our own softphone, softswitch, session border controller (SBC), app server, and chip companies. Our patents include the most important intellectual property assets in the VoIP and Telecom industries, and we continue to innovate to bring you the most reliable connection and clearest sound quality, now for your business. Over a quarter million businesses already rely on magicJack.

This unique combination of proprietary assets allows us to offer low prices and high quality, eliminating any dependence on third-party products and service licensing. We don’t like middle men. We staff our own 100% U.S.-based 24/7 customer care centers.

The reliability of our network, the clarity of our calls, and the quality of our service set us apart. We’re committed to helping you grow your business. We’re not just your VoIP provider, we’re your partner in success.

magicJack for BUSINESS™ offers everything you need in a business phone system at a fraction of the cost of standard providers without sacrificing quality or reliability, and maintains a 99.99% network uptime. You get one low, flat rate per line. No nickel and diming you with extra fees or fluctuating bills.

Reliable phone service. Incredible price.

Meet our Management Team

Keith Reed, Senior Vice President and General Manager

Keith Reed joined magicJack for BUSINESS in December 2015 as the Senior Vice President and General Manager to lead the newly formed Small Business Division. His responsibilities include development of the new SMB offering, identifying the key target customers within the large SMB market and executing a go-to-market plan to drive customer acquisition and on-going support. Prior to joining magicJack for BUSINESS, Reed spent 16 years at Intuit in various executive leadership roles including VP, GTM Americas, VP of Global Sales and VP of Retail Sales. He attended University of California, Santa Barbara where he graduated summa cum laude with a BA in History. Outside the office, he enjoys running, biking, and golf. Keith loves to spend time with his daughters and is an avid music fan.

Russell Lester, Vice President, Operations & Strategy

As VP, Operations & Strategy at magicJack for BUSINESS, Russell is responsible for leading the selection, deployment and optimization of systems, tools and processes that enable the organization for success. Russell has over 20 years of experience in analysis, strategy and operational functions with a critical focus on sales and marketing enablement. He is passionate about driving teams to deliver solutions that are timely, accurate, relevant and persuasive for internal and external stakeholders. His team members at magicJack for BUSINESS are critically focused on equipping and informing internal teams to drive an incredibly successful growth story benefiting customers and shareholders alike. Former roles include Chief of Staff at NCR, Senior Director of Analytics at Digital Insight and Vice President of Planning & Analysis at Harland Clarke. Russell holds his Bachelor of Business Administration and Master Business Administration degrees from Kennesaw State University. When he’s not solving complex challenges for magicJack for BUSINESS, Russell enjoys spending time with his family, watching movies and all things science-related.

Jenn Boutwell, Vice President, Marketing

Jenn Boutwell, Vice President of Marketing for magicJack for BUSINESS™, has a passion for marketing that transcends across product lines, markets and brands. She is a brand ambassador, team building virtuoso and known for building strong teams and organizing complex situations. She is passionate about making small business owners’ lives easier so they can spend more time on what they are passionate about. Prior to joining magicJack for BUSINESS Jenn has held executive marketing positions at Sage, VeriFone, InComm and Internet Security Systems. She holds a Bachelor of Science degree from California State East Bay in Clinical Exercise. When she’s not running between meetings, she’s running half marathons, running around the tennis court and spending quality time with her family.

Conrad Wredberg, Vice President, Product

Conrad is responsible for delivering a delightful communication and collaboration experience to small and medium businesses.

Prior to joining magicJack for BUSINESS, Conrad cut his Product Management teeth at Bazaarvoice where he began his PM career as a Technical Product Manager. At Bazaarvoice he was responsible for changing the delivery model from an agency-based delivery model to a more focused self-service model. Conrad led the Network team at Bazaarvoice focused on creating products that connected brands like P&G, Unilever and Nestle to retail customers at Walmart.com, BestBuy.com and Target.com.

Before transitioning to Product Management Conrad practiced Computer Science and built telecom billing systems, Hotel and Cruise reservation systems and Aircraft management systems for USWest, Carlson Hospitality, American Airlines and US Airways. He still tinkers with new languages and always has a passion project or two to keep him busy on the weekends.

Conrad holds Bachelor of Arts in Computer Science, Bachelor of Science in Electrical Engineering from Vanderbilt University and an MBA from the Tepper School of Business at Carnegie Mellon University.

When not spending time with customers, Conrad enjoys drumming, photography, videoreally geeky projects with Raspberry Pi and cranking 180 gram vinyl with his family.

Elizabeth Laski, Controller

Elizabeth Laski has 15 years of progressive experience in finance and accounting. Her positions have ranged from financial analyst to controller to chief financial officer. She has worked for start-up, middle market, and Fortune 50 companies. Elizabeth has a degree in accounting from Georgia State University and MBA in finance from Mercer University. She is a member of the American Institute of Certified Professional Accountants and Project Management Institute. Outside of work, Elizabeth enjoys spending time with family, traveling around the world, and playing tennis.